The foundation of BLOOM’s visual identity lies in a modular typeface, heavily influenced by electronic music culture and underground rave posters. This custom typeface echoes the dynamic nature of the event itself—its strict geometry and radial corners suggest structure, while the thin, connective lines create a sense of movement, invoking the fluidity of digital interactions. This same approach informs the visual experiments with blob tracking, where videos of blooming flowers are abstracted through real-time processing techniques. The resulting glitch-like movements of flowers dissolving into digital forms mirror the conceptual goals of the event, bringing the ideas of transformation and infinite space into the visual identity. These visual experiments served as the backbone for much of the print collateral and event promotions.

The event promotion posters and postcards for BLOOM push the limits of modular typography by combining it with abstract imagery derived from the blob tracking experiments. Each poster and postcard presents a unique iteration of this visual identity, where variations in placement, background colors, and grid configurations create dynamic, eye-catching results. The modularity of the typeface, with its ever-shifting forms, echoes the broader concept of BLOOM—constantly changing, never static, and deeply rooted in contemporary digital culture. Through these print materials, BLOOM invites visitors into a space that celebrates the intersections of nature, technology, and creative expression.

The BLOOM web experience takes this visual language further by transforming it into an interactive journey. As users scroll through the site, modular typography and animated visuals respond fluidly to user input, creating a layered experience that mirrors the exhibition’s multisensory nature. Here, the interaction between digital text and dynamic imagery creates a sense of continuous motion, reflecting the immersive, transformative atmosphere of the event. The event editorial, distributed in limited quantities, delves into the artistic vision of nouseskou and teamLAB, introducing visitors to their work while reinforcing the modular visual language. Through use of experimental typography, connective lines, and a grid-based structure, the editorial serves as both an informative guide and a visually engaging artifact of the BLOOM experience.