The H-LAB postcards showcase the sub-brand’s approach to remix culture by blending archival imagery with digitally generated pixel arrangements. These print collateral pieces merge the historical with the modern, inviting viewers to see Huntington’s materials in a new light.

Meanwhile, in the imagined workshop-produced images below them, H-LAB’s core mission of interactive, visitor-led creativity comes to life. The fictitious workshop invites participants to apply randomized pixel arrangements to archival drawings, creating new art from classic materials. The application of gradient maps and blending modes adds a digital aesthetic to the classical drawings, symbolizing H-LAB’s effort to bridge the gap between past and present. By reimagining these historical pieces through contemporary techniques, the workshop reinforces the sub-brand’s goal of making Huntington’s offerings more accessible and engaging to younger, more diverse audiences.

The H-LAB posters extend the sub-brand’s playful, experimental approach to typography and visual design. Fluid, gestural typography takes center stage, emphasizing the idea of flexibility and creative expression. These posters, which remix imagery with gradients, blending modes, and pixel arrangements, serve as a call to action—inviting visitors to engage with the digital collection and make it their own. The asymmetrical arrangements create a visual disruption that mirrors H-LAB’s role as a contemporary counterpoint to Huntington’s more structured identity. These posters are not just advertisements but representations of the potential for creativity and reinterpretation within the institution’s collections.

H-LAB’s ability to create disruption within physical spaces is demonstrated through its spatial application of the variable width logo in Huntington’s Virginia Steele building. Here, the logo exhibits the function-driven behavior of emphasizing the "A" over all other letters of the logotype as a signifier for this experience. This “pop-up” moment is designed to provoke thought and challenge the typical gallery experience, adding a layer of contemporary commentary within a historical context. By positioning H-LAB’s fluid identity alongside the institution’s more rigid and formal displays, this spatial intervention underscores the sub-brand’s mission of engaging visitors in new, unexpected ways. The juxtaposition of a variable, digital-first logo with a historical space reflects the tension and dialogue between past and present, central to the ethos of H-LAB.